The Häagen-Dazs Rose Project is our heartfelt global initiative to support women at all levels, in honour of our inspirational yet unsung co-founder Rose Mattus.
While her husband Reuben is widely celebrated for making our ice cream, it was Rose who broke glass ceilings with her pioneering marketing approach and business knowledge to shape Häagen-Dazs into the brand that we know and love today.
Until 2023, her story went largely unrecognised.
On International Women’s Day 2023, Häagen-Dazs celebrated her story and launched The Häagen-Dazs Rose Project as her legacy, committing a bursary of $100,000 USD to support the trailblazing endeavours of five incredible female honorees as women who don’t hold back in a similar ethos.
From over 2,500 nominations across the globe, we are proud to share the stories of our Top 50 trailblazing yet unsung #WomenWhoDontHoldBack who embody the spirit of Rose to leave their positive mark on society or business.
Meet our highly accomplished all-female judging panel.
Find out more about our donation pledge to support women at all levels with our charity partners across Europe & Asia.
Chosen by an inspirational all-female global judging panel, five of our Top 50 awe-inspiring women will be awarded an equal share of our $100,000 USD bursary to continue their trailblazing endeavours. The winners will be announced on 6th March in time for International Women’s Day 2024.
Keep your eyes peeled as we will open nominations for The Class of 2024 on 6th March 2024.