The Häagen-Dazs Rose Project is our heartfelt global initiative to support women at all levels, in honour of our inspirational yet unsung co-founder Rose Mattus.
While her husband, Reuben, is widely celebrated for making our ice cream, it was Rose who broke glass ceilings with her pioneering marketing approach and business knowledge to shape Häagen-Dazs into the brand that we know and love today. Until 2023, her story went largely unrecognised. On International Women’s Day 2023, Häagen-Dazs celebrated her story and launched The Häagen-Dazs Rose Project as her legacy.
On what would have been Rose’s birthday on 23rd November 2023, The Häagen-Dazs Rose Project is excited to announce our shortlist of 50 trailblazing yet unsung #WomenWhoDontHoldBack from thousands of nominations across the globe.
From an inspirational all-female global panel of judges, on International Women’s Day 8th March 2024, five of these incredible women will be awarded their share of our $100,000 USD bursary to continue their trailblazing endeavours.