As part of Häagen-Dazs’ global commitment to empower and support women at all levels, this year we are pledging to support important women-centric charities across Asia and Europe, via bespoke Rose Project products bundles and donations from our Shops.
In the UK, for every limited-edition Rose Project Vanilla pint produced, will donate 50p* to the Change a Girl’s Life campaign under The Prince’s Trust. The program helps young women in the UK lead more stable fulfilling lives.
In Taiwan, Häagen-Dazs is proud to be supporting The Awakening Foundation, fighting for gender equality and women's empowerment. $10 (TWD)** from each limited-edition Rose Project Minicup Collection will be donated to the organisation and their mission.
Finally in India, a portion of Häagen-Dazs Shops proceeds from the month of March will be donated to support the Project Navjeevan initiative to help empower distressed women via BAIF Livelihoods.
* a commitment of £20,000 for 40,000 pints
** total 40,000 packs