The Häagen-Dazs Rose Project is our heartfelt global initiative to support women at all levels, in honour of our inspirational yet unsung female co-founder Rose Mattus.
Rose broke glass ceilings with her pioneering marketing approach and business knowledge to shape Häagen-Dazs into the brand that we know and love today, but she largely went unsung alongside her husband Reuben, known for making our flavours. That was until we told her story on International Women’s Day 2023 and launched The Häagen-Dazs Rose Project as her legacy.
The Rose Project, now in its second year, will continue supporting unsung women around the world from your nominations.
From all of the nominations across the globe, five incredible women who will be awarded an equal share of our $100,000 USD bursary to continue their trailblazing endeavours, will be selected by an inspirational all-female global panel of judges, KATIE PIPER, ALEJANDRA OROZCO LOZA, SANIA MIRZA, and AURÉLIE LORY
Find out more below ↓
OUR TOP 50 NOMINEES FOR 2024
Discover and be inspired by the stories of Top 50 trailblazing yet unsung #WomenWhoDontHoldBack from the second year of The Rose Project.
OUR GLOBAL JUDGING PANEL 2024/25
Meet our highly accomplished and inspirational all-female judging panel
OUR TOP 50 NOMINEES FOR 2023
Discover and be inspired by the stories of Top 50 trailblazing yet unsung #WomenWhoDontHoldBack from the first year of The Rose Project.
2023/24 Winners
Find out more about the first five winners of The Rose Project who were awarded an equal share of the $100,000 USD bursary to continue their trailblazing endeavours.
